Optimizing for Search Engines – Understanding SEO Basics

About this event

Often you will hear about needing to optimize for search engines or SEO. But what is it, and how does it impact your digital presence? In this webinar, the Digital Service Squad will explain search engine optimization and the best tactics you as a business can use towards increasing your ranking in the search engine result pages.

What you will learn:

  • What is SEO?
  • Importance of keywords
  • Copywriting for SEO
  • On-page tactics
  • Off-page tactics
  • Technical SEO
  • Auditing your website for search engines

Join us to learn why you should consider e-commerce for your business and how you can easily get started.

 

Digital Main Street Partners:

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eCommerce 101: What, why, and how.

About this event

More consumers than ever before are turning to online shopping for greater convenience, safety, and variety. In this webinar, the Toronto Digital Service Squad will teach you the basic steps to setting up an online store. We will cover everything from what you need to prepare before launching a store, to choosing an e-commerce platform, to providing excellent customer service online. You’ll finish this session feeling excited about how e-commerce can help you reach new customers and expand into different markets.

What you will learn:

• What is e-commerce, why it’s important and the benefits of selling online

• What platforms are available and how to pick the right one for you

• The basics of inventory management, choosing the right solution, and streamlining point-of-sale for both in-store and online

• Optimizing your website content, choosing the right themes, and the basics of search engine optimization (SEO)

• How to set up secure payments and various shipping options & costs

• Look at the basics of driving traffic to your store and boost sales through a variety of digital marketing channels

• How to provide excellent customer service throughout the e-commerce purchase funnel

Join us to learn why you should consider e-commerce for your business and how you can easily get started.

 

 

Digital Main Street Partners:

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Social Media for Your Business

About this event

Social media is an invaluable tool for today’s business, whether you are just starting out or have been established for years. Not understanding how to use social media effectively can leave you overwhelmed and ultimately hurt your bottom line as your potential customers can easily find your competitors. This workshop hosted by the Toronto Digital Service Squad will leave you with a better understanding of how to leverage the power of social media to grow your online community, drive sales and reduce marketing costs.

 

What you will learn:

• How to choose the right social media platform(s) for your business

• How to set up and optimize social media profiles

• The basics of Instagram & Facebook shopping and how to utilize shoppable feeds

• Best practices for engagement on Facebook, LinkedIn, Twitter, Instagram, TikTok and Pinterest

• Growing your social media community using both organic and paid strategies

• Planning and curating your social media content

• Tools for managing platforms and scheduling posts to save you time and energy

Join us to learn the ropes of building an engaging and profitable social media presence for your business.

Digital Main Street Partners: